How marketing agencies buy branded apparel and promotional textiles without losing their minds (or their budgets)
Get the Playbook — €97The colors are off. The embroidery is crooked. Your client's logo looks like it was applied by a drunk intern.
You've just wasted €2,000 and three weeks. Your client is unhappy. You're embarrassed.
It happens because buying decorated apparel is harder than it looks. There are five different decoration techniques. Three quality levels. Two dozen ways to screw it up.
Most procurement guides are written by suppliers. This one is written for buyers.
When to use what. Which techniques last. Which ones fade. What costs what.
What's reasonable. What's a red flag. How to compare apples to apples.
The difference between "looks fine" and "won't embarrass you in 6 months."
Send this to suppliers. Get better quotes. Fewer surprises.
The stuff that seems fine until it's not. Learn from other people's €2,000 lessons.
Marketing agencies buying branded apparel for clients. Procurement departments managing corporate gift programs. Event managers ordering merchandise. Anyone who needs decorated textiles and doesn't want to learn the hard way.
Not for: Industrial buyers. Textile manufacturers. People who enjoy expensive mistakes.
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This playbook saves you one expensive mistake. One bad order that you catch before it ships. One client who doesn't get disappointed.
That's worth €97.
Or think of it as €1.21 per page for expertise that took 15 years to accumulate.